Why we’re hiring Our business is ready to grow, but we want to be deliberate about where we put our time and marketing budget. Rather than immediately launching campaigns, we want an experienced digital marketer to look at the business from the outside and tell us where the strongest growth opportunities are. You’ll help us understand our potential customers, assess acquisition channels, and determine which activities are worth testing first. We’re particularly interested in practical recommendations backed by data rather than a long generic marketing report.
Your assignment
Build a practical growth plan covering:

Ideal customer and audience opportunities
Current acquisition opportunities
Google Ads potential
Facebook/Meta Ads potential
Analytics and conversion measurement
Influencer opportunities where relevant
Initial testing priorities
Key performance indicators
A 60-day action roadmap

The final output should help us answer one simple question: “What should we do first to grow this business, and how will we know whether it is working?”