TechNova Solutions is looking for a digital marketing consultant to help us develop a measurable strategy for attracting new business clients and growing awareness of our technology solutions. We’re particularly interested in a data-driven approach covering Google Ads, Facebook/Meta Ads, analytics, and potentially influencer or partnership opportunities where appropriate. The initial engagement will focus on understanding our target customers, identifying the most promising acquisition channels, establishing measurement requirements, and creating a practical campaign strategy that can be tested and optimized.
Deliverables:

Target audience analysis
Digital marketing channel strategy
Google Ads campaign recommendations
Facebook/Meta Ads recommendations
Analytics and conversion tracking plan
Initial campaign structure
KPI and reporting framework
Recommendations for future optimization